Move over Warby Parker- there’s a new “Cool Kid” in town. That’s right, the trendy eyewear brand MOSCOT has moved to ATX and has named SoCo it’s happy new home. Nestled among Austin’s hippest retailers in the heart of the city’s most infamous strip, this NYC native brings a fresh flavor to the melting pot.
Best described as trendy, urban and effortlessly chic, these frames are sure to enhance your look and your vision. Even their product displays scream “I’m edgy- look at me”! I couldn’t get enough of their aesthetically pleasing art installations that mimic their purpose and what they bring to the table.
Moscot is known for their stylishly timeless frames, but the brand’s traditional roots run deep- five generations to be exact. This tightly knit family business has over 108 years of eyewear expertise under their belts. Their philosophy is centered around society and how people “see” the world, inspiring individuals to be their authentic selves. Staying true to their concrete jungle roots, they cultivate cutting edge designs that stick with the times.
The man behind the latest legendary designs is 5th generation and current Chief Design Officer, Zack Moscot. He’s the brand’s current creative mind responsible for many of the freshest styles you see on the shelves today. He joined the family business in 2013 and has been rocking it ever since. His keen eye brings a youthful flare to the eyewear scene, making fashionable frames fit for the everyday.
Hipsters and celebrities alike don Moscot’s most fashion forward frames (with and without prescriptions) to enhance their looks and overall styles. Take Johnny Depp for example. He’s been known for his signature sexy intellectual look thanks to Moscot’s trendy pair in Lemtosh.
He’s not the only one obsessed with these iconic specs. Paul Rudd, Lady Gaga, Jake Gyllenhaal and Rasheda Jones are among the many that rock these bad boys and look amazing in them. So, next time you’re perusing downtown SoCo, be sure to stop in and take a peek. The vibe in store is on point and you’ll likely find your next signature pair to obsess over.